Change communication

The way we usually imagine communication is characterised by the "sender-receiver" metaphor:


  • Words and sentences have inherent and objective meanings which are independent of contexts and speakers.
  • The sender knows exactly what he wants to send.
  • All participants in the conversation understand the message in the same way.

The influence of different situational and global knowledge, different experiences, speaker intentions and recipient expectations is either not considered or regarded as not important.

In a clear and familiar context these assumptions do not pose any problems, with regard to more complex topics and social complexity they are however wrong. In these cases differed corresponding and contradicting intentions, emotions, imaginations and identities are juxtaposed. Each of these complex social constellations is unique and does not comply with simple rules.

Communication in complex changes therefore requires the readiness to interact with other persons involved and to struggle for a common meaning and orientation. This also includes aspects of power, identity, acceptance and values. Working on these aspects is the actual core process of leadership.